Ebook Publishing


Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee Ebook publishing success.  First and foremost you have to write a quality Ebook that has a clear target audience.  Your Ebook must answer a common problem or need that audience shares. Then you have to develop an Ebook publishing and Ebook marketing plan, and stick to it for at least two years.

Let us begin with the process that should commence before you write your first word.  Begin by reading - A LOT.  Read  books you passionately love and also books you could not in the past seem to read beyond page five. Then decipher what the author did in the book you loved, and what it was that was wrong in the book you could not previously finish.  Note down these points so that they are absolutely clear toyou.  Also read other authors' books for inspiration and to determine what you should avoid as a writer.  Ebook publishing should then be a lot easier.

The next step is to plan the layout of your Ebook. Narrow down your subject matter, and then divide it into chapters.  Each chapter should address a specific aspect of the problem that your Ebook is going to solve.  In each chapter break the specific aspect down into separate parts. This will enable your readers to take in your information one piece at a time instead of overwhelming them with every single bit of information clogging up the pages until they feel they are about to go word-blind.  It is not quite spoon-feeding the information to your readers but it comes pretty close.  Keep Ebook publishing simple.

The next two steps are a little more obvious.  After writng your Ebook you should then revise it.  Then revise it again and maybe for a third time.  Of course, writing can be difficult , and in the first instance writing an Ebook can seem like an impossible task.  There are many books out there that give you guidelines to enable you to become familiar - and even like - the process of writing and revision.  You should endeavour to find a number of books about writing.  Better still, try to find a number of books about writing the specific type of Ebook that you intend to write. These can then serve you as roadmaps on your writing journey as it were.

Once you have actually written your Ebook and revised it - (at least twice), show it to someone whose opinion you respect - and who will not hold back from giving you an honest opinion to avoid hurting your feelings.  If you are lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript.  Try joining a writing group and let the other members critique your work.  Then take all these ideas from others and revise your manuscript for the final time.

One of the most important aspects of writing an Ebook is to know when to stop writing and tweaking it.  Now you will have finally written your Ebook.   It is time to celebrate.  Treat yourself to a night out on the town.  You will have earnt it.  Now that this necessary celebration is out of your system, what should you do next?

Ebook Publishing for Profit

Ebooks are the modern way to publish your book without incurring the costs of normal print production. All you need is a relevant and targeted subject and some relatively inexpensive software, and you can transform your manuscript into an Ebook.

The problem, in terms of actually seeing any profit from your Ebook, is that the market is overwhelmed with Ebooks, and many Ebooks are just not worth the time it takes to download them.  Just because the ability exists to easily produce an Ebook, does not make it worthwhile reading.

Make sure that your Ebook does not simply rehash old material.  You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material that they have read a hundred times before.  Spend enough time writing and revising your Ebook to make sure it is of the highest quality and presents the latest information. A good Ebook will eventually sell itself.  Untrue claims about your Ebook will make it difficult in the extreme to sell any future Ebooks you may later decide to write.

Assuming that by now you have determined that you do indeed have a quality product that answers some question or need ofyour target audience with NEW information, how do you decide how much to charge for it?  Rule number 1 is to set a price for your Ebook that is equal to its value.  An under-priced Ebook will only give the impression that your Ebook is of little value.  To calculate and thus arrive at a fair price, estimate how much time you have put into creating your particular Ebook and how difficult it was to translate as it were the necessary information into coherent, intelligible and engaging reading.  Work out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort. 

Once yo have calculated a price that is high enough to convey the true value of the Ebook, but not so high as to be out of the reach of your target audience's budget, then it is time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Seize upon a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your Ebook to sites that specialize in Ebook reviews.

Learn how to write powerful sales copy, or better still hire someone to write it for you. This is essential. You really do need excellent sales copy to sell your Ebook. Make sure the copy includes all the reasons your target audience needs your Ebook, and the benefits that they will derive from reading it.

Use graphics in your promotional materials.  A picture paints a thousand words after all.  Good, high quality graphics have the power to instantly convey the quality and value of your Ebook.  Good, high quality graphics can also help to convey the amount of valuable information your Ebook contains, and your careful attention to detail.  Professional graphics sell professional books. Professional graphics reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You could offer these titbits for free on your website as a short taster of your Ebook. Include an order form for your Ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sureto simplify the process. It is a good idea to offer a few bonuses that make your Ebook even more enticing to purchase, but ensure the bonuses are valuable and of sufficiently high quality to be of interest.  Too many "freebies" and nigh worthless "bonuses" will impact upon the impression your audience will have of your Ebook.  The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much "free" stuff offered diminishes your credibility and that of your product.

Make sure your Ebook is a quality product.  Make sure it is relevant and topical, up to date.  Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your Ebook for sale, and wait for your audience to discover you!

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